This report is designed to feel like a journey—mirroring the story of migration itself. My core design principle was simplicity: to let the data speak without overwhelming the viewer. Every visual has a purpose, and every page represents a step in understanding migration, not just as a dataset, but as a living, breathing phenomenon.
Page 1: Species
This page introduces the key players of migration—each bird species. Users can explore one species at a time to discover how high they fly, how fast they move, and why they migrate. Highlight stats and simple visuals reveal standout behaviors like solo flying, group sizes, and top migration reasons, setting the stage for a deeper dive into regional patterns and outcomes.
Page 2: Regions
This page shifts the focus to regions, uncovering how geography shapes migration. Users can select a region to explore where birds are coming from and going to, how successful their journeys are, and how factors like temperature and habitat type influence outcomes. It's a broader view that connects environmental context to migration behavior—without overwhelming detail.
Page 3: Influencers
This page uncovers what drives migration success. Using AI-powered analysis, it shows that birds migrating for breeding, migrating in Europe, or in slightly more humid climates are more likely to succeed. A breakdown of reasons and outcomes helps users explore the “why” behind the data, while the detailed bird-level table adds transparency and depth.
This dashboard was designed to be simple, intuitive, and focused on delivering clear insights at a glance—something I believe is the cornerstone of good BI.
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